About Public Relations
Public Relations are an art and a social science that analyses trends, foresees their effects, counsels the organisational management and implements strategic activities with a purpose of serving the organisations'''' and public interest. Practicians of public relations plan, build and maintain a good name and mutual understanding between the organisation and its publics.
(First World Forum of Public Relations, Mexico City, 1978)
This is just one of many definitions of public relations. Judging by the definition, public relations are an array of activities that reward all the participants of the communication process for their mutual understanding with prosperity. Taking the fact that they are united/divided by diverse interests in regard. It sound amazing but practice proves it possible. And this is the fascination of the profession that drives it from its beginnings, from the times it served only the winners for recording history.
It’s no secret that changes are the only continuity of our time. Public relations control changes of opinions, viewpoints, relations, goals, products, countries, companies, organisations and individuals – regardless of the individual’s social position and mutual expectations relating to the environment. Therefore it is the right thing for social subjects to undertake public relations systematically and methodologically, in other words, to take up the profession responsibly and to manage communications responsibly. Our responsibility should present itself in responsible activities towards the employees we work with, the market we are present in with our products, the proprietors of the capital we operate with, the natural environment we influence with our activities and finally the society that grants us permission to operate. Increased profit and reputation as a consequence of rightful exploitation of this permission is an additional reward for the organisation.