Business challenges are transformed into opportunities, trends into results, objectives into successes.

SPEM provides counselling, implementation and communications training services that contribute to meeting business objectives.

Crisis communications and risk management

Hostile company takeovers, public health and security threats, natural disasters, occupational accidents, an inappropriate tweet or Facebook post. A crisis can take place anywhere and anytime. Turn it into an opportunity. SPEM draws up crisis plans and manuals and trains individuals in charge of communications in a crisis. Crisis simulations and trainings are carried out. We are available 24/7. SPEM protects the reputation of companies and brands.

Strategic counselling

By combining an analytical approach and winning strategies, SPEM meets the long-term set business objectives of its clients. It builds bridges between ideas and results. It recognises challenges and offers solutions proactively. It monitors developments both within and without the company. It draws up communications strategies and plans, formulating them into easy-to-understand messages for different target groups and purposes.

Brand management

When traditional marketing was upgraded by telling a story and communications starting forming part of executive functions of a company, a brand became a story. The most successful brands are based on the best stories. SPEM writes a unique story for your brand, creates its visual image and takes it into the heart and soul of the consumer. Creative ideas make sure that brands grow, develop in line with trends and meet the desires of consumers.

Digital communications

The essence of modern-day communications is summarised by the following proverb: "Tell me and I'll forget. Show me and I may remember. Involve me and I'll understand." Digital communications empower individuals to influence, co-create, choose and co-decide. SPEM adapts communications to new trends. It promotes dialogue and permanent relationships. It creates unique stories that are transferred online. It manages client social networks. It develops tailored websites and designs comprehensive campaigns in the digital world.

Lobbying and public matters

The most successful people are those who know what they want and how to achieve it. More often than not, however, the operation and existence of companies or organisations depend on external factors. How can one successfully initiate new legislation proposals? How can you be one step ahead of decision-makers? SPEM monitors, analyses and interprets the social, economic and political context. A comprehensive insight facilitates decision-making support. SPEM builds alliances and co-shapes an appropriate business environment in which our clients can focus on their basic activities.

Internal communications

If we want clients to become fond of a company or brand, its employees must become fond of it first. A company's employees are its key ambassadors. Their satisfaction and sense of belonging are built by promoting dialogue. The story of a company, whether in its mission, vision or values, is to bring it closer to its employees so that they internalise it. To involve them in the dynamics of a company through a wide range of communication channels. To create understanding for change. Internal communications build support for business decisions made by a company's management.

Media relations and training

The media play an important role in shaping public opinion. They help companies address a wide range of readers, listeners or viewers. SPEM provides a comprehensive media image of its clients. It creates and spreads stories. It fosters trustworthy relationships with reporters and other representatives of the media. By selecting the right communication channels, it makes sure that your messages reach the desired target group both in Slovenian and foreign media. SPEM also carries out media training intended to train the client to appear before the media in a credible, self-confident and professional manner.

Corporate communications

Companies, brands and organisations that operate in compliance with their mission and vision, meet their strategic plans and foster mutual understanding with their stakeholders are successful and competitive in the long run. SPEM co-creates a vision, mission and values. It provides communications support to your business decisions, plans, results and successes. Clients are linked with stakeholders such as owners, decision-makers, financial entities and the influential public. SPEM is in charge of the comprehensive presence of a company and its management and manages its reputation.

Communications training

Public appearances, efficient sales and negotiation techniques, self-confident and succinct provision of information, efficient appearance in front of a camera, trustworthy relationships with reporters. The combination of theoretical and practical knowledge is tailored to our client and the industry it is engaged in. The client is faced with real challenges. Our training programmes are supported by the London School of Public Relations, whose programme has been carried out by SPEM in Slovenia and the Adriatic Region since 1999.

Corporate social responsibility

In the 21st century, corporate social responsibility has become a key element of corporate operation and reputation management. A sustainable development focus requires many well thought-out strategic decisions. SPEM, with its long-standing knowledge of numerous industries and the wider society, creatively designs projects that resolve social and environmental challenges. The most important pillars of society – the economy, public sector and NGOs – are brought together to achieve mutual understanding.

Public opinion polls and market research

Satisfaction of employees, establishing a new brand, purchasing decisions made by consumers, election result predictions, corporate visibility, image and reputation include challenges that can be verified by means of public opinion polls and market research. State-of-the-art research approaches that involve Interstat are used to carry out quantitative research or polls in the form of questionnaires and qualitative research or polls in the form of group discussions and in-depth one-on-one interviews. Data are collected in person, via phone or online and via desk research. Research or polls constitute excellent tools that measure the efficiency of corporate communications.