Our history in brief
We first appeared as a working group in 1986 as a Studio for Political Marketing (SPM), two years later we transformed into the Studio for Political and Economic Marketing (SPEM). At the beginning, we gained recognition mostly as a company that carried out opinion polls.
In the 1990s, we extended our activities to media monitoring, public relations, research and political campaigns and acquired a licence to organise the London School of Public Relations’ programme in Southeast Europe.
At the beginning of the 21st century, we have collaborated with clients from all over Europe. Our research department we reorganised into a separate company and ourselves into SPEM Komunikacije. We continue to receive prestigious awards for our communications projects.